quotations about advertising
Advertising is the fuel of enterprise.
GEORGE FRENCH
The Independent, Jan. 23, 1913
Good, careful advertising of the steady, never-let-up sort will positively win. It isn't the fisherman who goes thrashing along and fishes the whole length of a stream in an afternoon that gets the fish. It's the quiet chap who finds a likely looking hole and camps out right by it until he gets his fish and then tries another in the same careful way. More than that, this careful fisherman does not get discouraged because Mr. Fish fails to snap up the hook at the first cast. He tries the bait and he tries the flies, and he changes his lure and his point of view until he hits it right. If the business doesn't respond to the advertising, change the advertising. Don't lay it up to the public that your bait doesn't tempt them.
FRANK FARRINGTON
The Spatula, May, 1909
Advertising -- A judicious mixture of flattery and threats.
NORTHROP FRYE
Collected Works of Northrop Frye
No method of advertising is too expensive if it brings proper results.
S. ROLAND HALL
The Advertising Handbook
Too little advertising is like sowing too little seed. A farmer in planting corn puts a number of grains into each hill and is satisfied if one good healthy stalk comes from each planting. It's the constant advertiser that is bound to attract attention. It's the succession of bright, catchy advertisements that refuse to be ignored. That time must be allowed for the fruit to grow, ripen and be gathered is as true as that wheat cannot be reaped the day after it is sown.
BYRON W. ORR
The Clothier and Furnisher, Jan. 1890
Advertising is the through express train of modern publicity. It is by this medium that all good things, all things worthwhile, are accomplished. From sunrise to sunrise, through the daily press, a new product is introduced, a new thought created and the complexion of a nation changed.
SAM DOBBS
attributed, The Advertising Age
Defenders of advertising may claim that ... advertising is necessary for economic growth, which benefits us all. The truth of this claim, however, is open to debate. Critics maintain that advertising is a waste of resources and serves only to raise the price of advertised goods ... they may also contend that advertising in general reinforces mindless consumerism.
WILLIAM H. SHAW
Business Ethics
Perception of products in advertising is influenced by clever placement in the right context. Companies here use the insights from psychology into people's perceptual capacities in a targeted manner. In the end the goal is to awaken attentiveness in customers. Only those stimuli that generate attentiveness will consciously be perceived by customers and efficiently processed further.
GERHARD RAAB & JASON GODDARD
The Psychology of Marketing: Cross-Cultural Perspectives
That is the kind of ad I like, facts, facts, facts.
SAMUEL GOLDWYN
attributed, Goldwyn: A Biography of the Man Behind the Myth
Advertising doesn't cause addictions. But it does create a climate of denial and it contributes mightily to a belief in the quick fix, instant gratification, the dreamworld, and escape from all pain and boredom. All of this is part of what addicts believe and what we hope for when we reach for our particular substance.... Addiction begins with the hope that something "out there" can instantly fill up the emptiness inside. Advertising is all about this false hope.
JEAN KILBOURNE
Can't Buy My Love
Advertising is judged not by what it says, but by what the consumer thinks it says.
KENNETH ROMAN, JANE MAAS & MARTIN NISENHOLTZ
How to Advertise
Advertising is an expected part of everyday life, but it is also alien to it: the ever-expected but uninvited guest; on magazine pages, during TV programmes, and round each city corner.
IAIN MACRURY
Advertising
Advertising is a valuable factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
SINCLAIR LEWIS
attributed, Selling the Dream
I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.
ALDOUS HUXLEY
On the Margin: Notes and Essays
Advertising is a highly visible form of public culture, as conspicuous in its absence--as when advertising is removed from a metro station or a sporting event venue temporarily--as it is in its apparent ever-presence. Without advertising, space is refigured and opens up a glimpse of what feels like a quite different society.
IAIN MACRURY
Advertising
Advertising, in fact, is the effort of business men to take charge of consumption as well as production. They are not content to supply a demand, as the text-books say; they educate the demand as well. In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it would like. A bewildered child in a toy shop is nothing to the ultimate consumer in the world market of today. To say, then, that advertising is merely a way of calling attention to useful goods is a gorgeous piece of idealization. Advertising is in fact the weed that has grown up because the art of consumption is uncultivated.
WALTER LIPPMANN
Drift and Mastery
What you say in advertising is more important than how you say it.
DAVID OGILVY
Confessions of an Advertising Man
Many a small thing has been made large by the right kind of advertising.
MARK TWAIN
A Connecticut Yankee in King Arthur's Court
Great advertising is almost always risk-taking, if not occasionally irreverent.
PATRICK FARREY
attributed, "An Open Letter to the AAF President on the Ridiculousness of All-Male, All-White Juries", AdWeek, March 3, 2016
We will never know if an advertisement or opinion poll has had a real influence on individual or collective wills, but we will never know either what would have happened if there had been no opinion poll or advertisement.
JEAN BAUDRILLARD
The Perfect Crime